Toffeln Healthcare Footwear Campaign

I worked with the brilliant team at Bolton agency Absolute to reposition Toffeln Healthcare Footwear's clinically approved footwear as a critical safety control in clinical areas. 

Targeting NHS procurement teams with ads on websites and in trade press like the Clinical Services Journal, the campaign highlights how ensuring staff wear the right footwear can help the NHS reduce avoidable safety risks, minimise exposure to claims and liability, and uphold clinical safety protocols.

I spent several days developing campaign concepts/key messaging, and then the agency team built the final campaign, including ads, direct mail, and video.